Transforming grocery shopping into better health & lasting habits
Overview
Lemon is a speculative platform that makes healthy eating easier and more social by blending personalization, community, and AI. It connects with grocery apps, health data, and wearables to offer tailored food suggestions and shared progress, turning everyday shopping into a collective health journey.
Project goal
To design a platform that turns everyday grocery shopping into a personalized, easy, and community-driven path to better health and sustainable habits.
My role
Design Futures & Foresight Research
Ideation
User Interface
Prototyping
Team
Challenge
Eating healthy is confusing, expensive & isolating
Users often feel overwhelmed by the abundance of information, exhausted by the decision-making process, and unsupported in their daily food choices, as there are numerous options available.
Our approach
The future of food requires foresight, behavior insights, and
system-level thinking.
We used these methods to explore emerging patterns and prototype solutions for personalized, preventive food systems.
Key insights
Healthy eating can’t depend on individual effort alone
The question we had
Key features
Multi-source integration for better recommendations
Lemon syncs with healthcare providers, wearables, and grocery apps to deliver personalized food suggestions based on real-time health data.
Key features
Social circle for shared wellness
Users can connect with friends, family, and coworkers to set shared food goals, exchange encouragement, and celebrate healthy habits together.
Key features
API integration for easy grocery decisions
Lemon’s recommendations appear directly within grocery platforms like Instacart or DoorDash through seamless API integration, making healthier choices feel natural and timely.
Future of lemon
Bridging the gap from early users to everyday habits
We used the Chasm Model to guide Lemon’s rollout, adapting the experience to different user mindsets and levels of comfort with change.
Next question we had was
Early prototype
Lemon beyond screens
We created an early prototype of the Lemon Smart Cart, a grocery cart that scans items as users place them inside and offers real-time, non-intrusive feedback on their health value. The system uses a simple color-coded cue to guide choices in the moment:
