Transforming grocery shopping into better health & lasting habits

Transforming grocery shopping into better health & lasting habits

Transforming grocery shopping into better
health & lasting habits

SPECULATIVE DESIGN

TREND ANALYSIS

FUTURE & FORESIGHT

PROJECT GOAL

To design a platform that turns everyday grocery shopping into a personalized, easy, and community-driven path to better health and sustainable habits.

PROJECT GOAL

To design a platform that helps individuals make informed food choices, supports shared health goals within communities, and makes healthy eating more approachable, personalized, and part of everyday life.

OVERVIEW

Lemon is a speculative platform that makes healthy eating easier by blending personalization, community, and AI. It connects with grocery apps, health data, and wearables to offer tailored food suggestions.

MY ROLE

Design Futures & Foresight Research
User Interface
Prototyping

Design Futures & Foresight User Research
User Interface
Prototyping

DESIGN TEAM

Shrunga Chavalmane
Irene Cheung
Kyuri Kim
Atmaja Patel

Shrunga
Irene Cheung
Kyuri Kim
Atmaja Patel

DURATION

15 weeks

DURATION

15 weeks

DURATION

15 weeks

Challenge

Eating healthy is confusing, expensive & isolating

Rising supplement use reveals a gap in everyday nutrition

Caregivers are overwhelmed and unsupported

Quick fixes like Ozempic are replacing long-term solutions

Our approach

The future of food requires foresight, behavior insights, and
system-level thinking.

The future of food requires foresight, behavior change, and system-level thinking.

The future of food requires foresight, behavior insights, and system-level thinking.

We used these methods to explore emerging patterns and prototype solutions for personalized, preventive food systems.

We used these methods to explore emerging patterns and prototype solutions for personalized, preventive
food systems.

FORESIGHT TOOLS
STEEP analysis
S-Curve mapping
Future wheel & Future cones
Alternate Histories
Causal Layered Analysis

FORESIGHT TOOLS
STEEP analysis
S-Curve mapping
Future wheel & Future cones
Alternate Histories
Causal Layered Analysis

FORESIGHT TOOLS
STEEP analysis
S-Curve mapping
Future wheel & Future cones
Alternate Histories
Causal Layered Analysis

FORESIGHT TOOLS
STEEP analysis
S-Curve mapping
Future wheel & Future cones
Alternate Histories
Causal Layered Analysis

USER RESEARCH
Surveys

User interviews

Trend analysis around nutritional habits
Journey mapping

USER RESEARCH
Surveys

User interviews

Trend analysis around nutritional habits
Journey mapping

USER RESEARCH
Surveys

User interviews

Trend analysis around nutritional habits
Journey mapping

USER RESEARCH
Surveys

User interviews

Trend analysis around nutritional habits
Journey mapping

Key insights

Healthy eating can’t depend on individual effort alone

We need to make health guidance contextual and continuous

We need to make health guidance
contextual and continuous

Connect individual choices to social support

Connect individual choices to
social support

Integrate recommendations inside everyday tools like Instacart or DoorDash

Integrate recommendations inside everyday tools like
Instacart or DoorDash

The question we had

The question we had

How might we design a health-aware grocery system that supports long-term behavior change without disrupting users' existing routine
How might we design a health-aware grocery system that supports long-term behavior change without disrupting users' existing routine
How might we design a health-aware grocery system that supports long-term behavior change without disrupting users' existing routine
How might we design a health-aware grocery system that supports long-term behavior change without disrupting users' existing routine

Lemon connects it all

Food habits are built by people, systems and data together

Lemon operates at the center of a connected ecosystem, linking individual choices to broader systems of care, community, and knowledge. By bridging everyday users with healthcare providers, community influences, and scientific insights, Lemon enables personalized and real-time grocery decisions.

Lemon connects it all

Food habits are built by people, systems and data together

Lemon operates at the center of a connected ecosystem, linking individual choices to broader systems of care, community, and knowledge. By bridging everyday users with healthcare providers, community influences, and scientific insights, Lemon enables personalized and real-time grocery decisions.

Key features

Multi-source integration for better recommendations

Lemon syncs with healthcare providers, wearables, and grocery apps to deliver personalized food suggestions based on real-time health data.

Key features

Social circle for shared wellness

Users can connect with friends, family, and coworkers to set shared food goals, exchange encouragement, and celebrate healthy habits together.

Key features

API integration for easy grocery decisions

Lemon’s recommendations appear directly within grocery platforms like Instacart or DoorDash through seamless API integration, making healthier choices feel natural and timely.

Future of lemon

Bridging the gap from early users to everyday habits

We used the Chasm Model to guide Lemon’s rollout, adapting the experience to different user mindsets and levels of comfort with change.

We used the Chasm Model to guide Lemon’s rollout, adapting the experience to different user mindsets and levels
of comfort with change.

Next question we had was

How might Lemon extend beyond the online platform and into the physical grocery store?
How might Lemon extend beyond the online platform and into the physical grocery store?
How might Lemon extend beyond the online platform and into the physical grocery store?

Early prototype

Lemon beyond screens

We created an early prototype of the Lemon Smart Cart, a grocery cart that scans items as users place them inside and offers real-time, non-intrusive feedback on their health value. The system uses a simple color-coded cue to guide choices in the moment:

Healthy

Moderate

Less healthy